Ridership for BT’s JARC-funded routes in
Christiansburg has remained relatively steady with over 31,000 passenger trips
provided annually. BT is also working with stakeholders to improve regional
connectivity. At least 57 percent of trips completed during FY13 were for
employment or employment-related activities including education and training. Commuter
trips have continued to increase in popularity with a 21 percent increase; an
additional vehicle and route was added to provide this service to more
residents. To support attaining ridership goals, BT also hired an intern funded
by DRPT’s Intern Program in spring 2013. The Marketing Intern works with the BT
Marketing department and has conducted customer surveys and information
sessions to further market and to increase ridership for Christiansburg bus
services supported by JARC funding.
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